In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other facts concerning modern B2B advertising. We discuss how the acquiring journey is currently completely fragmented as well as the way that area structure can aid online marketers take back control of the exploration as … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and various other truths regarding modern-day B2B marketing. We discuss just how the purchasing trip is now completely fragmented as well as the manner in which area structure can aid online marketers take back control of the explor… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other truths about modern B2B marketing. We review exactly how the acquiring journey is currently totally fragmented and the way that area building can assist marketing professionals retake control of the discovery a… Read More